GRAND ARCADE was established in New South Wales, Australia, to fulfill the professional needs of Australian luxury cosmetics with a reasonable price range.

The company started a beauty line with predominantly skincare products, branded G&A®.
In 2010 a distinctive brand name, NakeUp ® was officially launched in Australia for a luxury makeup line with three major goals: Quality, Luxury and Price.

While major brands are to develop a variety of swatches, NakeUp® is to choose a seductive range of colors to arrange a beautiful high quality selection of swatches for customers. This policy ends up with lower prices and high quality for customers.

Moving forward, joining G&A® and NakeUp ®, GRAND ARCADE continues to fulfill the needs of customers and constantly develops high quality, lower price and seductive swatches in the luxury category of a makeup line, using professional artists and makeup consultants.